Patriotism - Is a funny old thing. While I may wince at the very sound of "G-D save the Queen" and cringe at the sight of bunting, I do take pride in all things quintessentially British.... A luke warm (I have a delicate pallet) mug of good ole tea, a toasted crumpet partnered with the questionable acid yellow and sheen of a dairylea slice - hydrogenated fats + E-numbers, delicious. Stereotypes aside and without alienating our flag bearing, star and stripe wearing nationalistic cousins from across the pond (what would Fidel and Stalin think). Blighty and its fair craftsmen and women are leaders in fabric innovation, garment technology and the bespoke (forget the fancy thrills of haute couture - think Savile Row). Thus, the question is, why do British talent line up two by two to manufacture their goodies in far away lands? Simples... Monies. In Top Trump terms Cheap labour seems to have a higher numerical value than that of craftsmanship. Yes, I embrace the cheap and cheerful, however, delight comes in the form of quality and not the disposable. My journey to find a true British label in every sense of the word, that turns it's back on the lure of a Chinese promise of least cost in favour of love and care brings me to Chris Gove and Luke Stenzhorn of Percival. The London based duo, frustrated with their choice between the ill-fitting and the average, bore a debut collection that took advantage of the best that Britain has to offer - beeswax cotton from Scotland, Harris tweed from the Outer Hebrides and heavy weight Melton from Yorkshire all manufactured in London. i WE SPY, says with pride - G-D save Percival.
Scottish Beeswax Cotton Mac / Mustard Yellow & Pinstripe
Cant wait to get my mitts on this bad boy.
Harris Tweed Blazer
Angora + Cashmere Slim Trousers
Blood Red Melange Short Placket Shirt
Melange Charcoal Cream Stitch Shirt
Scottish Beeswax Cotton Mac / Dark Blue & Polka Dot Lining
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Pics courtesy of Percival